دیزاینی Terark پێناسەی سیمایی لەلایەن Tong Wen خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

HesinGrafîk· 2020

Terark پێناسەی سیمایی

لەلایەن Tong Wen

کڕیار: Tong Wen

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Grafîk

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خەڵاتگری پشتڕاستکراو

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بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Terark پێناسەی سیمایی

Terark سیمایەکی بیناییە کە بۆ کۆمپانیایەکی تەکنەلۆجیا دیزاین کراوە کە خزمەتگوزاری پرۆسێسکردنی داتای گەورە دابین دەکات. دیزاینەکە بەسەر بنەمای خاڵ-ماتریکسێکدا دامەزراوە کە لەگەڵ چەند رەنگێکی گرادیانتدا تێکەڵ کراوە. خاڵەکان بە شێوەیەکی نەرم بەیەکەوە بەستراونەتەوە بۆ دروستکردنی پیتی T، کە یەکەم پیتی ناوی کۆمپانیاکەیە. چەندین شەیدەری گرادیانت دابین کراون، بۆیە ئەم سیماییە دەتوانرێت بۆ چەندین بەکارهێنان گونجێنرێت. هەروەها فۆنتێکی تایبەت و نەخشەیەکی خاڵ پێشکەش کراون بۆ بەکارهێنان لە چاپکردن و ماددەی دیکەدا. ئەم سیماییە لەسەر بروشوور، ساڵنامە، کارتی ناسنامە و بۆتڵی ئاو جێبەجێ کراوە.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Terark پێناسەی سیمایی xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Terark پێناسەی سیمایی afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Terark پێناسەی سیمایی ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
قەبارە و پاکێج: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
تاگەکان: Technology, branding, identity, logo, font
تەکنەلۆژیای بەرهەمهێنان: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
هەڵەنگاندنی دیزاین: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
توێژینەوە: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
ئیلهام: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
ماوەی پڕۆژە: This project took 3 month from end to end. Main design part was done in San Francisco.
ڕێڕەوی کارکردن: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.