Superlimao Nasnameya Brendê لەلایەن Ruis Vargas

دیزاینی Superlimao Nasnameya Brendê لەلایەن Ruis Vargas خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2020

Superlimao Nasnameya Brendê

لەلایەن Ruis Vargas

کڕیار: Laika

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

12,800

خەڵاتگری پشتڕاستکراو

پشتڕاستکردنەوەی باری خەڵات بۆ #98423

سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Superlimao Nasnameya Brendê

Nivîsa Pirtûkê: Superlimao nasnameyeke brendê ye ku ji bo pargîdaniyeke mîmariyê ya Brezîlî hatiye afirandin. Logo ji tîpografiya grotesk îlham girtiye, ku dengekî hişk û cidî dide û ev jî bi rêzek wêneyên rengîn û şablonan re berevajî dibe. Nasname qertên karsaziyê, stîkerên girtina zerfan, pêşandaneke sazûmanî û posteran dihewîne. Posterên li ser kaxeza offsetê ya 75 gram têne çapkirin û li ser dîwar û rûyên avahiyan têne pêvekirin da ku navenda ofîsê û cihên avakirinê nîşan bidin. Zimanê dîtbarî li gorî peyam û çarçoveyê dikare hem hişk û cidî û hem jî vebêjer be.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Superlimao Nasnameya Brendê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Superlimao Nasnameya Brendê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Superlimao Nasnameya Brendê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
قەبارە و پاکێج: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
تاگەکان: Brand, poster, logotype, illustration, visual identity, Laika Design
تەکنەلۆژیای بەرهەمهێنان: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
هەڵەنگاندنی دیزاین: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
توێژینەوە: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
ئیلهام: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
ماوەی پڕۆژە: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
ڕێڕەوی کارکردن: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
پەتێنتەکان: Laika Design
ئەندامانی تیم: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
کرێدیتی وێنەکان: Laika Design