Morph Brendkirina Xwarin û Vexwarinê لەلایەن Mars Design Consultants

دیزاینی Morph Brendkirina Xwarin û Vexwarinê لەلایەن Mars Design Consultants خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Grafîk, Wênesazî û Ragihandina Dîtbarî.

TuncGrafîk· 2020

Morph Brendkirina Xwarin û Vexwarinê

لەلایەن Mars Design Consultants

کڕیار: Mars Design Consultants

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Grafîk

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Morph Brendkirina Xwarin û Vexwarinê

Morph bernameyek brendkirinê ye ji bo barek û xwaringehek li ser banî li Hangzhou, Çînê. Nasname xwe li ser Liangzhu, çîrokek evînê ya kevnar a Çînî, û li ser baskên rengîn ên perperokê morpho yê şîn ava dike. Logo şeklên baskên perperokê mê û nêr di sembolek yekane de dike yek. Zeminek mor a tarî şevek stêrkdar tîne bîra mirov, dema ku baskan veguherîna rengên keskesorê nîşan didin. Nexşeyek perperokê ya wek kaleîdoskopê hêmana grafîk a sereke ye. Ev nexşe li ser menûyê, qutiya kibrîtan, projeksiyonên tevgerê û peykerek huner a dîwêr tê bikaranîn.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Morph Brendkirina Xwarin û Vexwarinê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Morph Brendkirina Xwarin û Vexwarinê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Morph Brendkirina Xwarin û Vexwarinê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
قەبارە و پاکێج: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
تاگەکان: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
تەکنەلۆژیای بەرهەمهێنان: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
هەڵەنگاندنی دیزاین: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
توێژینەوە: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
ئیلهام: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
ماوەی پڕۆژە: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
ڕێڕەوی کارکردن: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
پەتێنتەکان: MARS
ئەندامانی تیم: Angela Lu Zhang
Nico Xu YiFei
کرێدیتی وێنەکان: MARS