دیزاینی Akbank Mobile Sepana Mobîl لەلایەن Akbank T.A.S خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2020 Xelata A' Design Award a Zêrîn لە پۆلی پێشبڕکێی Dîzayna Teknolojiyên Mobîl, Serlêdan û Nermalavê.
ZêrMobîl· 2020
Akbank Mobile Sepana Mobîl
لەلایەن Akbank T.A.S
کڕیار: Akbank
خەڵاتگری Xelata A' Design Award a Zêrîn لە پۆلی Mobîl
خەڵاتگری پشتڕاستکراو
پشتڕاستکردنەوەی باری خەڵات بۆ #99903دیزاینەکە
دەربارەی Akbank Mobile Sepana Mobîl
Sêwirana nû ya serîlêdana Akbank Mobile li ser ezmûna banka civakî, hişmend, paşeroj û xelatkirina perspektîfek nû peyda dike. Digel sêwirana devera kesane ya li ser rûpelê sereke, bikarhêner dikarin têgînên hişmend bibînin da ku jiyana xwe ya darayî hêsantir bikin. Her weha, digel vê nêzîkatiya nû ya sêwirandinê, danûstandinên bankî yên kevneşopî bi bikarhênerên bi nîgarên çapkirinê re têkilî, tevgerên hêsan ên tevger û têgehan diaxivin.
پێناسەکردن
دەربارەی Xelata A' Design Award a Zêrîn
Akbank Mobile Sepana Mobîl xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Akbank Mobile Sepana Mobîl vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Akbank Mobile Sepana Mobîl daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
لە پشت دیزاینەوە
کیتی چاپەمەنی
باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.
- تایبەتمەندییە تایبەتەکان
- Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
- قەبارە و پاکێج
- iOS, Android
- تاگەکان
- Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- تەکنەلۆژیای بەرهەمهێنان
- The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript - هەڵەنگاندنی دیزاین
- To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
- توێژینەوە
- With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
- ئیلهام
- We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
- ماوەی پڕۆژە
- The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
- ڕێڕەوی کارکردن
- Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
- پەتێنتەکان
- Copyrights belong to Akbank T.A.Ş, 2019.
- ئەندامانی تیم
- Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - کرێدیتی وێنەکان
- Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
سپۆنسەرکراو
لە Designers.org دەرەوە بگەڕێنە
بەرهەمەکان، خزمەتگوزارییەکان و دەرفەتەکان لە هاوبەشە ڕیکلامییەکانمان بدۆزەرەوە.
زیاتر بگەڕێ
دیزاینە پەیوەندیدارەکان
دیزاینی خەڵاتگرتووی زیاتر لە هەمان بەش بگەڕێ، بە پێی شایستەیی هەڵبژێردراون.
