Yic Barbecue Market Munus Primarium: Identitas Visualis ab Youjia Gu

Opus Yic Barbecue Market Munus Primarium: Identitas Visualis a designatore Youjia Gu est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Yic Barbecue Market Munus Primarium: Identitas Visualis

a Youjia Gu

Cliens: MET Creative Brand

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

10,351

Victor Praemii Verificatus

Verifica Statum Praemii pro #100459

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Yic Barbecue Market Munus Primarium: Identitas Visualis

Textus Libri: Yic Barbecue Market est identitas visualis creata pro popina carnis assae. Identitas circa sonum assandi structa est, qui ut Zila exprimitur, formans sententiam propriam notae et systema latius scribendi publicitarii. Parvum personam carnivoram, Zila bestiam nominatam, tamquam signum notae servit, vultu blando et ore aperto. Formae rotundae, ut stellae et glomera lanae, planetas et spatium significant, thema "planetae assaturae" sustinentes. Colores levis aurantiaci et caeruleo-viridis identitati stilum iocosum et elegantem praebent. Identitas per spatium internum 280 metrorum quadratorum applicatur.

Agnitio

De Praemium A' Design Award Aeneum

Yic Barbecue Market Munus Primarium: Identitas Visualis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Yic Barbecue Market Munus Primarium: Identitas Visualis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Yic Barbecue Market Munus Primarium: Identitas Visualis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensiones et Involucrum: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Notulae: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Technologia Productionis: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Provocatio Designandi: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Investigatio: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspiratio: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Duratio Operis: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Cursus Operationis: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patentes: Copyrights belong to Youjia Gu, 2018
Membra Turmae: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Agnitiones Imaginum: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.