Pure Green Munus Primarium: Nota Visualis ab Xinqi Liu

Opus Pure Green Munus Primarium: Nota Visualis a designatore Xinqi Liu est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2020

Pure Green Munus Primarium: Nota Visualis

a Xinqi Liu

Cliens: MET Creative Brand

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

10,674

Victor Praemii Verificatus

Verifica Statum Praemii pro #100488

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pure Green Munus Primarium: Nota Visualis

Textus Libri: Viridis Pura est nota visualis pro societate popinae "hotpot" in urbe Chongqing. Color viridis piperis recentis in olla fervente adhibetur ut color notae, in contrarium cum colore rubro qui in foro locali communis est. Imago personae, Mobee nomine, symbolum centrale notae efficit. Mobee circulum positivum et crucem negativam coniungit. Tesserae mahjong lineamenta faciei substituunt ut independentiam, mysterium, et vitalitatem exprimant. Symbola notae in variis formis et mediis applicantur, eo consilio ut nota iuvenibus consumptoribus propior fiat.

Agnitio

De Praemium A' Design Award Ferreum

Pure Green Munus Primarium: Nota Visualis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Pure Green Munus Primarium: Nota Visualis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Pure Green Munus Primarium: Nota Visualis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Dimensiones et Involucrum: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Notulae: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Technologia Productionis: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Provocatio Designandi: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Investigatio: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspiratio: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Duratio Operis: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Cursus Operationis: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patentes: Copyrights belong to Xinqi Liu, 2019.
Membra Turmae: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Agnitiones Imaginum: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.