Opus Happiness Mooncake Sarcina a designatore Chao Xu est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Happiness Mooncake Sarcina

a Chao Xu

Cliens: La Maison Bakery

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

13,771

Victor Praemii Verificatus

Verifica Statum Praemii pro #100696

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Happiness Mooncake Sarcina

Mooncake sarcina beatitudo donum Dei est, set canes, cum quibus sunt alia quinque boxes structuram et graphics. Creative Inbetween in consilio quadrigis depicta est imago, quam homines loci celebramus media autumnus die festo, per Chinese style per illustrationem. Illustrationem loci aedificia demonstrates Mid-autumnus et actiones, ita ut navicula cursus draconis, tympana suo. Donum consilii non solum pravis tamquam vas cibum culturae favere Shien mnemosynum sed civitatis.

Agnitio

De Praemium A' Design Award Aeneum

Happiness Mooncake Sarcina victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Happiness Mooncake Sarcina rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Happiness Mooncake Sarcina necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Dimensiones et Involucrum: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Notulae: package design, logo, handrawing, typography
Technologia Productionis: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Provocatio Designandi: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Investigatio: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspiratio: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Duratio Operis: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Cursus Operationis: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patentes: Trademark(2019) La Maison Bakery
Membra Turmae: Creative Director: Chao Xu
Illustration: Danlin Zhang
Agnitiones Imaginum: Collaterals and graphic design items: Chao Xu
Photography: Inlight