2000 Meters Involucrum Theanum ab Tiger Pan

Opus 2000 Meters Involucrum Theanum a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2020

2000 Meters Involucrum Theanum

a Tiger Pan

Cliens: 2000meters Tea（Yunnan） Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

30,052

Victor Praemii Verificatus

Verifica Statum Praemii pro #100794

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De 2000 Meters Involucrum Theanum

Bis mille metra est involucri consilium theae nigrae signo ex Yunnan, Sina orto. Series in tres gradus dividitur secundum regionem culturae, qualitatem et saporem. Forma octangula tamquam symbolum commune totius seriei adhibetur. Gradus inferior charta involvitur, materia latissime usitata, dum gradus medius et praestantissimus vasis metallicis utuntur. Parvus mons ruber in summo vase surgit ut ostendat theam in alta altitudine crescere. Niger et ruber sunt colores praecipui, cum paululo albo et simplicibus imaginibus arboris vetustae, penicilli et iasmini.

Agnitio

De Praemium A' Design Award Argenteum

2000 Meters Involucrum Theanum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur 2000 Meters Involucrum Theanum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. 2000 Meters Involucrum Theanum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."
Dimensiones et Involucrum: High-end series:108X108X140mm
Mid-level series:96X96X168mm
Low-level series:98X65X240mm
Notulae: Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude
Technologia Productionis: We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.
Provocatio Designandi: In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."
Investigatio: When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.
Inspiratio: 2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.
Duratio Operis: The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.
Cursus Operationis: "High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.
Membra Turmae: Designer: Tiger Pan, Qian Chi, Zhengxing Wu
Creative Director: Tiger Pan
Illustrator:Ping Yi, Qian Chi
Technician: Zhangkun Xie
Agnitiones Imaginum: Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie