Luhua Xiaomo Involucrum Olei Sesami ab Tiger Pan

Opus Luhua Xiaomo Involucrum Olei Sesami a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Luhua Xiaomo Involucrum Olei Sesami

a Tiger Pan

Cliens: Shandong Luhua Group

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

19,982

Victor Praemii Verificatus

Verifica Statum Praemii pro #100810

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Luhua Xiaomo Involucrum Olei Sesami

Luhua Xiaomo est involucrum ad oleum sesami tundendum destinatum, oleum manu factum quod parvis quantitatibus producitur. Vas est lagena vitrea cylindrica recta, quinquaginta millimetrorum diametro et ducentorum decem millimetrorum altitudine. Pittacium glutinosum trecentos quinquaginta gradus circa lagenam involvit et disponitur ad modum veteris ephemeridis, tempus recordans cum cibus chartis diurnis involvebatur. Litterae verticaliter ordinatae sunt, more veterum tabularum tabernarum Sinensium. Angustum spatium non tectum in signum staterae ferreum elatum vertitur, quod quantitatem intus contentam ostendit.

Agnitio

De Praemium A' Design Award Aeneum

Luhua Xiaomo Involucrum Olei Sesami victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Luhua Xiaomo Involucrum Olei Sesami rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Luhua Xiaomo Involucrum Olei Sesami necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensiones et Involucrum: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Notulae: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Technologia Productionis: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Provocatio Designandi: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Investigatio: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiratio: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Duratio Operis: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Cursus Operationis: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Membra Turmae: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie