Opus Wen Niang Lagoena Vini Oryzae Flavi a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.
AurumInvolucrum· 2020
Wen Niang Lagoena Vini Oryzae Flavi
Cliens: Shenzhen Wanshengtang Industry Co., Ltd
Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #101157Designum
De Wen Niang Lagoena Vini Oryzae Flavi
Wen Niang est involucrum pro vino oryzae flavo Sinensi designatum. Lagoena e vitro facta est, cum plerumque vinum oryzae flavum in fictilibus condatur. Superficies vitrea nitorem texturamque addit. Grus alis expansis in umero lagoenae caelata est et plus quam trecentos viginti gradus superficiei complectitur. Grus in cultura orientali locum altum tenet, ubi integritatem, elegantiam, salutem vitamque longam significat. Lagoena nonaginta millimetra in diametro et ducenta sexaginta millimetra in altitudine metitur. Forma moderna consumptores iuniores allicere intendit.
Agnitio
De Praemium A' Design Award Aureum
Wen Niang Lagoena Vini Oryzae Flavi victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Wen Niang Lagoena Vini Oryzae Flavi inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Wen Niang Lagoena Vini Oryzae Flavi cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Dimensiones et Involucrum
- Diameter: 90mm
Height:260mm - Notulae
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Technologia Productionis
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Provocatio Designandi
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Investigatio
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Inspiratio
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Duratio Operis
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Cursus Operationis
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Membra Turmae
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Agnitiones Imaginum
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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