Menton Munus Aquae Saporatae Involucrum ab Sidel Machinery Shanghai Co.,Ltd.

Opus Menton Munus Aquae Saporatae Involucrum a designatore Sidel Machinery Shanghai Co.,Ltd. est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2020

Menton Munus Aquae Saporatae Involucrum

a Sidel Machinery Shanghai Co.,Ltd.

Cliens: Sidel Machinery (Shanghai) Co.,Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

11,271

Victor Praemii Verificatus

Verifica Statum Praemii pro #101535

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Menton Munus Aquae Saporatae Involucrum

Menton est designatio involucri pro aqua leviter saporata, citreis importatis confecta. Designatio colorum serie lucida utitur, quae feriarum Mediterraneas apricas in memoriam revocat. Forma citri fortuito depicta animum solutum creat et naturalem ac salubrem potus indolem sustinet. Color caeruleus metallicus varios sapores coniungit et signo mercatorio imaginem exquisitam praebet. Lagoena recta ex PET facta est et in mensura quingentorum mililitrorum tantum 17,85 grammata pendet, quod materiam et energiam in processu fabricandi servat.

Agnitio

De Praemium A' Design Award Aeneum

Menton Munus Aquae Saporatae Involucrum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Menton Munus Aquae Saporatae Involucrum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Menton Munus Aquae Saporatae Involucrum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Dimensiones et Involucrum: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Notulae: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Technologia Productionis: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Provocatio Designandi: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Investigatio: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspiratio: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Duratio Operis: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Cursus Operationis: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patentes: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Membra Turmae: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Agnitiones Imaginum: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini