Wolffstrunk Munus Primarium: Identitas Corporata ab Karen Cuthbert

Opus Wolffstrunk Munus Primarium: Identitas Corporata a designatore Karen Cuthbert est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2021

Wolffstrunk Munus Primarium: Identitas Corporata

a Karen Cuthbert

Cliens: Gerhard Wolff – Wolffstrunk

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

43,054

Victor Praemii Verificatus

Verifica Statum Praemii pro #103697

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Wolffstrunk Munus Primarium: Identitas Corporata

Wolffstrunk est identitas corporata creata pro nota schnappsii fructuum liquorumque fructuum in officina privata destillandi confectorum. Reductio graphica et subtilitas identitatem visualem designant. Figura simplificata lupi tamquam signum designationis systematis corporati fungitur, et forma guttae in modum stili efficta figurae additur. Caput mobile signo indolem facetam tribuit et dispositiones dynamicas permittit. Systema signum compositum, documenta negotialia, tesseras ampullarum, tabulas publicas, chartas cursuales, librum notae brevemque animationem loci interretialis complectitur.

Agnitio

De Praemium A' Design Award Argenteum

Wolffstrunk Munus Primarium: Identitas Corporata victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Wolffstrunk Munus Primarium: Identitas Corporata opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Wolffstrunk Munus Primarium: Identitas Corporata creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensiones et Involucrum: Brandbook: 128 mm x 175 mm, 132 pages
Notulae: Corporate Identity, Corporate Design, Brand Design, Logo Design
Technologia Productionis: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Provocatio Designandi: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Investigatio: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiratio: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Duratio Operis: The project was my bachelor thesis and took about 4 month time.
Cursus Operationis: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patentes: Copyrights belong to Karen Cuthbert, 2020
Membra Turmae: Karen Cuthbert
Agnitiones Imaginum: #1-#5 Karen Cuthbert, 2020