Opus Settlements Integratae Expeditionis a designatore Pancho Gonzalez est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.
AesPublicitas· 2020
Settlements Integratae Expeditionis
Cliens: Inbrax
Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas
Victor Praemii Verificatus
Verifica Statum Praemii pro #103849Designum
De Settlements Integratae Expeditionis
Res sunt res per orbem ac praesertim in America Latina. Hoc consilium vendo pecunias colligere aliter studet et id facit deducendo cinematographico quod ultimo non erat. Ut tesseram acciperent, homines ad cinematographicam Əs website ad tesseras suas emere debebant et cum cognoverunt cinematographicum didn't esse, ut pecuniam suam fundamento donare possent.
Agnitio
De Praemium A' Design Award Aeneum
Settlements Integratae Expeditionis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Settlements Integratae Expeditionis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Settlements Integratae Expeditionis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Dimensiones et Involucrum
- Trailers, posters, digital ads and social media.
- Notulae
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Technologia Productionis
- Integrated campaign across 5 countries in South America.
- Provocatio Designandi
- First online collecting campaign done by Techo Latam.
- Investigatio
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Inspiratio
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Duratio Operis
- Chile, Peru, Argentina, Brazil and Colombia.
- Cursus Operationis
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Patentes
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Membra Turmae
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Agnitiones Imaginum
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
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