Pride Shrike Munus Praecipuum: Formatio Signi Fautoris ab Meng Chih Chiang

Opus Pride Shrike Munus Praecipuum: Formatio Signi Fautoris a designatore Meng Chih Chiang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Publicitas.

AesPublicitas· 2021

Pride Shrike Munus Praecipuum: Formatio Signi Fautoris

a Meng Chih Chiang

Cliens: Pingtung County Government

Victor praemii Praemium A' Design Award Aeneum in Categoria Publicitas

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Verifica Statum Praemii pro #106074

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Pride Shrike Munus Praecipuum: Formatio Signi Fautoris

Textus Libri: Lanius Superbus est signum fautoris ad ludos athleticos scholarum superiorum nationales in Pingtung, Taiwaniae, celebratos concinnatum. Signum fautoris in lanio fusco fundatur, ave officiali praefecturae Pingtung, qui pro figuris simiarum, urbi diu associatis, electus est. Ornithologi consulti sunt ut persona oculorum nigra, corpus superius rubescens, et cauda apice albo accurate monstrarentur. Signum fautoris et forma graphica et tribus dimensionibus depictum est, atque in bellaria animata pro applicatione nuntiorum late usitata accommodatum est. Propositum est sportum et regionem hospitalem promovere.

Agnitio

De Praemium A' Design Award Aeneum

Pride Shrike Munus Praecipuum: Formatio Signi Fautoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pride Shrike Munus Praecipuum: Formatio Signi Fautoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pride Shrike Munus Praecipuum: Formatio Signi Fautoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Dimensiones et Involucrum: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Notulae: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Technologia Productionis: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Provocatio Designandi: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Investigatio: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspiratio: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Duratio Operis: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Cursus Operationis: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Membra Turmae: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Agnitiones Imaginum: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang