Anta Formatio Interior Officii ab Oatson Interior Design

Opus Anta Formatio Interior Officii a designatore Oatson Interior Design est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2021

Anta Formatio Interior Officii

a Oatson Interior Design

Cliens: Oatson Interior Design

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

11,605

Victor Praemii Verificatus

Verifica Statum Praemii pro #106420

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Anta Formatio Interior Officii

Anta est formatio interior sedis principalis societatis vestium sportivarum Shanghai, in Sina sitae. Quisque tabulatum a secundo usque ad quintum uni notae societatis dedicatur. Pars tabulati terreni lacunar octo metrorum altum et magnum monitorem LED habet, qui ab exteriore conspici potest. Lineae leves grisei coloris, figurae athleticae albae et littera rubra notae aream ingressus formant. Area quietis rubra et pavimentum caeruleum colores duarum notarum sequuntur. Materiae perfectionis includunt picturam laminae aluminii, tabellam quercus, marmor et granitum.

Agnitio

De Praemium A' Design Award Aeneum

Anta Formatio Interior Officii victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Anta Formatio Interior Officii rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Anta Formatio Interior Officii necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Dimensiones et Involucrum: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Notulae: interior design, workplace, brand, modern, international
Technologia Productionis: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Provocatio Designandi: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Investigatio: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Inspiratio: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Duratio Operis: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Cursus Operationis: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Membra Turmae: Chief designer: Yan Deng
Chief designer: Jia Rong