Fairy Fox Cura Cutis ab Antonia Skaraki - A.S. Advertising

Opus Fairy Fox Cura Cutis a designatore Antonia Skaraki - A.S. Advertising est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Fairy Fox Cura Cutis

a Antonia Skaraki - A.S. Advertising

Cliens: Fairy Fox

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

30,040

Victor Praemii Verificatus

Verifica Statum Praemii pro #107898

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Fairy Fox Cura Cutis

Salve ad iter audax versus sensum naturae. Senti mysterium quod circumdat haec medicamenta curae cutis. Conformatio innuit ad vinculum inter Matrem Naturam et liberos eius, dum materiae altae qualitatis sensum tactus impressionemque mansuram praebent. Descriptio competitionis analysisque tendentiarum ad inventionem spatiorum opportunorum duxerunt quae cum visione consilioque clientis congruebant, ducentia ad involucrum modernum, minimale atque calidum.

Agnitio

De Praemium A' Design Award Argenteum

Fairy Fox Cura Cutis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Fairy Fox Cura Cutis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Fairy Fox Cura Cutis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensiones et Involucrum: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Notulae: baby, care, child, cream, fairy, fox, product, health, skincare
Technologia Productionis: Environmentally friendly. Plastic containers with PVC labels.
Provocatio Designandi: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Investigatio: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiratio: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Duratio Operis: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Cursus Operationis: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Membra Turmae: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Agnitiones Imaginum: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017