WeAre4810 Notam Indentity ab Laura Ferrario

Opus WeAre4810 Notam Indentity a designatore Laura Ferrario est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2021

WeAre4810 Notam Indentity

a Laura Ferrario

Cliens: Ferrariodesign

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

13,650

Victor Praemii Verificatus

Verifica Statum Praemii pro #109713

Explora Servitia Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De WeAre4810 Notam Indentity

WeAre4810, WeAreFamily est novus conceptus usus ad remittendam Brand. Continens ac symbolum fit omnium actionum &#39 coetus. Usus numerorum magni temporis ac solidi sensum certitudinis et aetatis importat, prout numeri vicissim fieri possunt vasis imaginum. A Rental ad Shopping et usque ad veram novitatem Cibus. Cibus est spatium ubi quotidie dividitur in 4 momenta; conceptus augetur per horologium cuius arma furca et cochleari sunt. Horologium, quod graphice e sententia spectat, est mixtum inter praesens, praeteritum et futurum.

Agnitio

De Praemium A' Design Award Aeneum

WeAre4810 Notam Indentity victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur WeAre4810 Notam Indentity rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. WeAre4810 Notam Indentity necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Dimensiones et Involucrum: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Notulae: brand Identity, brad design, logo design, viusal identity
Technologia Productionis: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Provocatio Designandi: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Investigatio: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Inspiratio: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Duratio Operis: The project started in January 2018 in Courmayeur and finished in February 202020
Cursus Operationis: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Membra Turmae: Creative Director: Laura Ferrario
Copy: Chiara Villa
Agnitiones Imaginum: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana