Yoonly Identitas Visualis ab Fanny De Bray

Opus Yoonly Identitas Visualis a designatore Fanny De Bray est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2021

Yoonly Identitas Visualis

a Fanny De Bray

Cliens: Made for you

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,923

Victor Praemii Verificatus

Verifica Statum Praemii pro #109809

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Yoonly Identitas Visualis

Yoonly est identitas visualis destinata mercaturae itinerariae quae experientias iuvenibus peregrinatoribus praebet. Littera Y cum indice viae coniungitur, pyctidem "on/off" formans quae nuntium fundamentale sustinet: vitam excita. Duae litterae O in signum infiniti effictae sunt, memorias per totam vitam duraturas exprimentes. Pars ima cuiusque litterae ad dextram flectitur, logotypo aspectum dynamicum et texturatum praebens. Viridis anatinus mare caelumque revocat, dum aurantiacus calorem humanum ac lucem solis refert. Identitas tam mediis digitalibus quam typis impressis accommodata est.

Agnitio

De Praemium A' Design Award Aeneum

Yoonly Identitas Visualis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Yoonly Identitas Visualis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Yoonly Identitas Visualis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensiones et Involucrum: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Notulae: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Technologia Productionis: Logo
Business card
Letterhead paper
Envelope
Provocatio Designandi: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Investigatio: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiratio: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Duratio Operis: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Cursus Operationis: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patentes: Copyright Made for you
Membra Turmae: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Agnitiones Imaginum: Copyright Made for you