Opus Snow Time Vinum a designatore Evan Chen and Ziming Guo est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.
ArgentumInvolucrum· 2021
Snow Time Vinum
Cliens: Lascaux Design Institute Inc.
Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #109885Designum
De Snow Time Vinum
Gu Yue Long Shan est maximus coetus vini flavi traditionalis in Sinis, anno MDCLXIV conditus. Novum productum pro Gu Yue Long Shan creatum ideam temporis lenti fruendi communicat. Designatio graphica innititur conceptibus aquae, nivis, oryzae glutinosae et temporis, quae in vino flavo essentialia sunt, et montes aquasque locales depingit ut imaginem integram formet.
Agnitio
De Praemium A' Design Award Argenteum
Snow Time Vinum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Snow Time Vinum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Snow Time Vinum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensiones et Involucrum
- The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Notulae
- logo，packaging，illustrations，graphics
- Technologia Productionis
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Provocatio Designandi
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Investigatio
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiratio
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
- Duratio Operis
- The project was launched in Shaoxing in July 2020.
- Cursus Operationis
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
- Membra Turmae
- Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
yoga Zhai
Fan Zhang
Min Fang
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