Labelist Cosmetics Involucrum Cutis Cura ab Brava Design

Opus Labelist Cosmetics Involucrum Cutis Cura a designatore Brava Design est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2021

Labelist Cosmetics Involucrum Cutis Cura

a Brava Design

Cliens: Labelist Cosmetics

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

25,259

Victor Praemii Verificatus

Verifica Statum Praemii pro #111621

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Labelist Cosmetics Involucrum Cutis Cura

Labelist Cosmeticorum fasciculus designatus est habita ratione trends current sector. Mollis sed admodum nitidissimis coloribus adhibitis ad attrahendum emptorem ' attentionem. Conatum est ad differentiam trium producti gradus: essentialem, tractationem et intensivam per sarcinam, colorem et tactum. Effectus est effectus applicando varias atramenta, varnishes, species chartarum et finitur.

Agnitio

De Praemium A' Design Award Aeneum

Labelist Cosmetics Involucrum Cutis Cura victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Labelist Cosmetics Involucrum Cutis Cura rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Labelist Cosmetics Involucrum Cutis Cura necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
Dimensiones et Involucrum: 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information.
Notulae: cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
Technologia Productionis: 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
Provocatio Designandi: The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
Investigatio: In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
Inspiratio: The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
Duratio Operis: The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
Cursus Operationis: The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
Membra Turmae: Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla
Agnitiones Imaginum: Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder