Da Ya Li Ornatus Interior Cauponae ab Wei Wu

Opus Da Ya Li Ornatus Interior Cauponae a designatore Wei Wu est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Interior.

AurumInterior· 2021

Da Ya Li Ornatus Interior Cauponae

a Wei Wu

Cliens: Beijing Da Ya Li Catering Co., Ltd.

Victor praemii Praemium A' Design Award Aureum in Categoria Interior

20,992

Victor Praemii Verificatus

Verifica Statum Praemii pro #111709

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Da Ya Li Ornatus Interior Cauponae

Da Ya Li est ornatus interior cauponae anatum assarum in urbe Chengdu, in Sinis, sita. Praecipuum ornamentum est domus arborea rubra ex vimine confecta. Circiter quinquaginta milia frustorum viminis in officina polita et colore aspersa sunt, deinde singula in basim formatam fixa. Textura contexta ab aditu scalarum surgit atque ad sedium regiones extenditur. Color ruber architecturam regiam Sinensem et saporem piperatum culinae Sichuanensis in memoriam revocat. Parietes ex lateribus antiquis fumosis nigris et tegulae pavimenti calorem rubri temperant. Craticula metallica spatium ad usus mercatorios dividit.

Agnitio

De Praemium A' Design Award Aureum

Da Ya Li Ornatus Interior Cauponae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Da Ya Li Ornatus Interior Cauponae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Da Ya Li Ornatus Interior Cauponae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Dimensiones et Involucrum: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Notulae: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Technologia Productionis: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Provocatio Designandi: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Investigatio: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inspiratio: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Duratio Operis: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Cursus Operationis: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Membra Turmae: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Agnitiones Imaginum: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy