Organic Rice Sacculi ab Kazuo Fukushima and Haruka Takeuchi

Opus Organic Rice Sacculi a designatore Kazuo Fukushima and Haruka Takeuchi est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Organic Rice Sacculi

a Kazuo Fukushima and Haruka Takeuchi

Cliens: China State Farms Agribusiness Corp

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

32,349

Victor Praemii Verificatus

Verifica Statum Praemii pro #114666

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Organic Rice Sacculi

Hoc consilium est quod fasciculi affectus fabri qui delectamentum oryzae faciunt in Wuchang. Consilium idea est tapete aureum naturale. Consilium creavit, quod cum scaena coniungitur ubi ingens oryzae ager aureum spectat. Sarcina oryza aurea vestis ornata est. Ita figura involucrum vacuum est sicut cubi truncus. Praeterea anatis illustratio est ad probandum organicum rusticum. Consilium quod simpliciter packaged valorem agriculturae organicae in Wuchang.

Agnitio

De Praemium A' Design Award Argenteum

Organic Rice Sacculi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Organic Rice Sacculi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Organic Rice Sacculi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensiones et Involucrum: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Notulae: Organic, Rice, Package, China, Duck
Technologia Productionis: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Provocatio Designandi: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Investigatio: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiratio: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Duratio Operis: The project started in September 2019 and finished in September 2020 in Shanghai.
Cursus Operationis: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Membra Turmae: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Agnitiones Imaginum: Image: Photographer zhu Jie