Umano Identitas Mercatoria ab Ruis Vargas

Opus Umano Identitas Mercatoria a designatore Ruis Vargas est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2021

Umano Identitas Mercatoria

a Ruis Vargas

Cliens: Laika

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

12,725

Victor Praemii Verificatus

Verifica Statum Praemii pro #116954

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Umano Identitas Mercatoria

Umano est identitas mercatoria pro thermopolio hospitii in urbe Sao Paulo, in Brasilia, creata. Identitas ex anthropophagia culturali oritur, notione litteraria quae iocum cum libera reinterpretatione influxuum externorum coniungit. Consilium logotypum complectitur, chartas negotiales ex charta offset trecentorum grammatum, indicem ciborum, sacculum, designationem superficierum, et tabulas ex charta offset septuaginta quinque grammatum impressas ac parietibus interioribus adglutinatas. Graphica et architectura coniunguntur ut narrationes visuales formentur, quae spectacula urbana et poemata localia reinterpretant. Consilii finis est a tono formali thermopoliorum hospitii traditionalium recedere.

Agnitio

De Praemium A' Design Award Ferreum

Umano Identitas Mercatoria victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Umano Identitas Mercatoria creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Umano Identitas Mercatoria ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Dimensiones et Involucrum: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Notulae: Brand, poster, logotype, illustration, visual identity, Laika Design
Technologia Productionis: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Provocatio Designandi: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Investigatio: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Inspiratio: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Duratio Operis: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Cursus Operationis: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patentes: Laika Design
Membra Turmae: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Agnitiones Imaginum: Laika Design