Alienergy Energy Drink Munus Primarium: Involucrum Potionis Energeticae ab Genki Forest

Opus Alienergy Energy Drink Munus Primarium: Involucrum Potionis Energeticae a designatore Genki Forest est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Alienergy Energy Drink Munus Primarium: Involucrum Potionis Energeticae

a Genki Forest

Cliens: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

41,288

Victor Praemii Verificatus

Verifica Statum Praemii pro #119239

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Alienergy Energy Drink Munus Primarium: Involucrum Potionis Energeticae

Alienergy est involucrum potionis energeticae sine saccharo. Consilium utitur gracili capsula aluminia, cuius latitudo est 58 mm, altitudo 58 mm et fastigium 142 mm, quae 330 ml capit. Aluminium electum est quia efficaciter recolligi et in usum novum converti potest. Figura alienigenae, tamquam extensio insignis mercaturae delineata, principalem imaginem efficit et per totam seriem productorum iteratur. Munda colorum copia, lineae rectae, formae geometricae et ornamenta metallica capsulae validam praesentiam in pluteo praebent. Ordo informationis formulam sine saccharo extollit.

Agnitio

De Praemium A' Design Award Argenteum

Alienergy Energy Drink Munus Primarium: Involucrum Potionis Energeticae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Alienergy Energy Drink Munus Primarium: Involucrum Potionis Energeticae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Alienergy Energy Drink Munus Primarium: Involucrum Potionis Energeticae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimensiones et Involucrum: Width 58mm x Depth 58mm x Height 142mm
Notulae: Branding, Packaging, Can, 3D, Energy drink
Technologia Productionis: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Provocatio Designandi: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Investigatio: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiratio: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Duratio Operis: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Cursus Operationis: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patentes: Label Patent:202030509836.0 , 2020, China.
Membra Turmae: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Agnitiones Imaginum: Creator: Gang Wang