Smoked Trout Munus Primarium: Involucrum Cibi ab Armeanu Creative Studio

Opus Smoked Trout Munus Primarium: Involucrum Cibi a designatore Armeanu Creative Studio est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

Smoked Trout Munus Primarium: Involucrum Cibi

a Armeanu Creative Studio

Cliens: Valeputna

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

29,133

Victor Praemii Verificatus

Verifica Statum Praemii pro #119796

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Smoked Trout Munus Primarium: Involucrum Cibi

Trutta Fumo Durata est involucri consilium pro piscibus fumo duratis. Involucrum ex charta crassa kraft cum bractea aurea et vernice selectiva confectum est. Figura circularis, forma portae medievalis ad chartam secandam adhibita atque sigillum aureum ad traditionem, hereditatem et ingredientia naturalia referunt. Sigillum et portae forma per totam productorum seriem apparent ad continuitatem exprimendam. Involucrum complicatum undecim virgulas et dimidiam per viginti quinque centimetra metitur. Forma compacta facilem producti insertionem et clausuram permittit, necnon simplicem custodiam, vecturam et in pluteo ostentationem.

Agnitio

De Praemium A' Design Award Argenteum

Smoked Trout Munus Primarium: Involucrum Cibi victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Smoked Trout Munus Primarium: Involucrum Cibi opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Smoked Trout Munus Primarium: Involucrum Cibi creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensiones et Involucrum: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Notulae: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Technologia Productionis: The packaging is made of kraft carton, has golden folio and selective varnishing.
Provocatio Designandi: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Investigatio: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiratio: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Duratio Operis: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Cursus Operationis: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentes: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membra Turmae: Armeanu Ana
Armeanu Catalin
Agnitiones Imaginum: Main Image and optional images - Armeanu Creative Studio SRL - Romania