MaGnesium Hub Munus Exhibitionis Spatii Interioris Designatio ab Chia Yu Tung

Opus MaGnesium Hub Munus Exhibitionis Spatii Interioris Designatio a designatore Chia Yu Tung est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Interior.

AesInterior· 2021

MaGnesium Hub Munus Exhibitionis Spatii Interioris Designatio

a Chia Yu Tung

Cliens: C.Y Tung

Victor praemii Praemium A' Design Award Aeneum in Categoria Interior

7,798

Victor Praemii Verificatus

Verifica Statum Praemii pro #119989

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De MaGnesium Hub Munus Exhibitionis Spatii Interioris Designatio

MaGnesium Hub est designatio conceptualis stationis extremae Societatis Nationalis Geographicae in Presidio, vico historico Sancti Francisci. Spatium commerciale mixti usus aream exhibitionis, popinam et locum operis complectitur, in aedificio duorum tabulatorum posito, pontem Golden Gate prospiciente. Designatio ex prima photographia cum fulgore inspirata est, in qua pulvis magnesii ardens lucem creabat. Primum tabulatum obscurum est, sicut ante fulgorem, et secundum tabulatum clarum est, sicut post fulgorem. Ambulacra, atrium et areae exhibitionis tam ad functionem quam ad speciem ordinata sunt.

Agnitio

De Praemium A' Design Award Aeneum

MaGnesium Hub Munus Exhibitionis Spatii Interioris Designatio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur MaGnesium Hub Munus Exhibitionis Spatii Interioris Designatio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. MaGnesium Hub Munus Exhibitionis Spatii Interioris Designatio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Dimensiones et Involucrum: Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Notulae: Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Technologia Productionis: Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Provocatio Designandi: The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Investigatio: The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Inspiratio: Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Duratio Operis: The project was designed in 2019 in San Francisco and was nominated as one of the best.
Cursus Operationis: Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Agnitiones Imaginum: Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI