Opus Aurum Involucrum Bracteae Aureae a designatore LLAB Design Ltd est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aureum in Categoria Certaminis Luxus.
AurumLuxus· 2021
Aurum Involucrum Bracteae Aureae
Cliens: Aurum
Victor praemii Praemium A' Design Award Aureum in Categoria Luxus
Victor Praemii Verificatus
Verifica Statum Praemii pro #120435Designum
De Aurum Involucrum Bracteae Aureae
Aurum est capsa donaria pro bractea aurea edibili excogitata. Involucrum materiam rudem tamquam mercem venalem eximiam exhibet. Structura capsae ad involucra gemmarum refertur. Lamina metallica aurea anodizata, nomine notae insculpto, capsam obsignat atque ut sera magnetica fungitur. Charta texturata, impressio bracteae aureae et vernix UV punctualis superficiem exteriorem efformant. Taenia in strato superiore volsellam ad hoc factam continet, ut bractea aurea levissima facile capi possit. Folium translucidum bracteam auream infra positam tuetur. Capsa octoginta octo per nonaginta per sexaginta quinque millimetra metitur.
Agnitio
De Praemium A' Design Award Aureum
Aurum Involucrum Bracteae Aureae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Aurum Involucrum Bracteae Aureae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Aurum Involucrum Bracteae Aureae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
- Dimensiones et Involucrum
- W88mm x D90mm x H65mm
- Notulae
- luxury, gold, premium, packaging
- Technologia Productionis
- As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
- Provocatio Designandi
- Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
- Investigatio
- We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
- Inspiratio
- With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
- Duratio Operis
- Starts in Dec 2019 to Aug 2020
- Cursus Operationis
- First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
- Membra Turmae
- Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau
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