Happetsy Primaria Functio: Identitas Notae ab Anamarija Leljak

Opus Happetsy Primaria Functio: Identitas Notae a designatore Anamarija Leljak est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2021

Happetsy Primaria Functio: Identitas Notae

a Anamarija Leljak

Cliens: Happetsy

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

43,117

Victor Praemii Verificatus

Verifica Statum Praemii pro #122375

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Happetsy Primaria Functio: Identitas Notae

Happetsy est identitas notae ad societatem rerum bestiolarum creatae comparata. Compositio stilum antiquum retro cum minimalismo recentiore coniungit. Indoles retro per colorum seriem, litteras manu scriptas, et formas punctorum rotundorum exprimitur. Dispositiones purae, spatia aperta, atque genus litterarum sine serifis novum recentemque tactum addunt. Insigne picturam felis canisque cum rectangulo coniungit, figura quae stabilitati fidelitatique nectitur. Omnes imagines ut vectores delineatae sunt et in coloribus RGB, CMYK, et Pantone traditae ad speciem constantem per omnia media servandam.

Agnitio

De Praemium A' Design Award Argenteum

Happetsy Primaria Functio: Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Happetsy Primaria Functio: Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Happetsy Primaria Functio: Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensiones et Involucrum: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Notulae: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Technologia Productionis: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Provocatio Designandi: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Investigatio: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Inspiratio: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Duratio Operis: The project started in March 2019 and finished in May 2019 in Denmark.
Cursus Operationis: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Agnitiones Imaginum: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.