Opus Dodoshine Nota Generalis a designatore Xu Chen and Rong Zhang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.
AesGraphica· 2021
Dodoshine Nota Generalis
Cliens: Dodoshine
Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #123740Designum
De Dodoshine Nota Generalis
Dodoshine est nota generalis creata pro signo instrumentorum domesticorum quod technologia sterilizationis ultraviolaceae utitur. Nomen refert ad Sinensem consuetudinem res in lumine solis ponendi ad bacteria necanda, usus qui et cum vita salubri et cum technologia ultraviolacea coniungitur. Logotypum in litteris audacibus sine seriphis fundatur, additis quibusdam lineamentis seriphorum qualia a notis vestiariis saepe adhibentur. Haec coniunctio notae imaginem solarem et paulum elegantem tribuit. Logotypum in productis et in materia mercatoria imprimi potest, magnitudine minima 34 per 10 millimetra.
Agnitio
De Praemium A' Design Award Aeneum
Dodoshine Nota Generalis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Dodoshine Nota Generalis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Dodoshine Nota Generalis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensiones et Involucrum
- It can be print on the minimal size at 34mm x 10mm.
- Notulae
- logo, shine, logotype, typeface, font
- Technologia Productionis
- It can be print on the product or marketing material.
- Provocatio Designandi
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Investigatio
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiratio
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Duratio Operis
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Cursus Operationis
- People can see and read it. And then they can understand the meaning of the logo.
- Membra Turmae
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
Patrocinatum
Explora Ultra Designers.org
Inveni producta, servitia et occasiones a sociis nostris publicitariis.
Plura Exploranda
Designa Cognata
Explora plura designa praemio ornata ex eadem categoria, merito selecta.
