The Taste of Heritage Instant Capulus ab Shawn Goh Chin Siang

Opus The Taste of Heritage Instant Capulus a designatore Shawn Goh Chin Siang est victor maxime honoratus praemii praestigiosissimi 2021 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2021

The Taste of Heritage Instant Capulus

a Shawn Goh Chin Siang

Cliens: Hai Soon Leong Sdn. Bhd

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

30,186

Victor Praemii Verificatus

Verifica Statum Praemii pro #123769

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De The Taste of Heritage Instant Capulus

Propositum est incitatum a prospectu huius - rei familiaris, a generatione in generationem. Ut in faucibus conservandum et transeunt, productus 'Sustus Heritage' deductus est. Etiam symbolum est peregrinationis Malaysianae, ideo excogitator accessit conceptus servandi culturae patrimonii, huius notiones incorporandi, culturas diuturnas variarum ethnicarum coetuum in consilium implevit ut plures intellegant culturam Malaysianam ac culturam. studere circa Malaysian Art.

Agnitio

De Praemium A' Design Award Argenteum

The Taste of Heritage Instant Capulus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur The Taste of Heritage Instant Capulus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. The Taste of Heritage Instant Capulus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Dimensiones et Involucrum: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Notulae: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Technologia Productionis: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Provocatio Designandi: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Investigatio: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspiratio: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Duratio Operis: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Cursus Operationis: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patentes: -
Membra Turmae: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Agnitiones Imaginum: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.