Oliveira Almeida Identitas Notae ab Ricardo Filipe Lopes da Silva

Opus Oliveira Almeida Identitas Notae a designatore Ricardo Filipe Lopes da Silva est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2022

Oliveira Almeida Identitas Notae

a Ricardo Filipe Lopes da Silva

Cliens: Oliveira de Almeida Advogados

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

10,710

Victor Praemii Verificatus

Verifica Statum Praemii pro #126100

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Oliveira Almeida Identitas Notae

Missio causas rectas defendendi et testimonia legalia inaestimabilia colligendi ad solutiones efficaces clientibus praebendas magnam disciplinam ordinationis flexibilitatemque requirit. Nota mercatoria hos conatus diligenter exhibet et identitatem visualem transcendit. Signum in instrumentum officii conversum non solum acta coniungit sed etiam notam in memoria clientium figit.

Agnitio

De Praemium A' Design Award Ferreum

Oliveira Almeida Identitas Notae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Oliveira Almeida Identitas Notae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Oliveira Almeida Identitas Notae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Dimensiones et Involucrum: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Notulae: law, order, tradition, lawyers, law firm, brand, paper clip,
Technologia Productionis: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Provocatio Designandi: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Investigatio: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Inspiratio: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Duratio Operis: February 2020 to April 2020 in Curitiba, Brazil
Cursus Operationis: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Agnitiones Imaginum: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.