Q Shinshu Apple Pie Laboratory Notam Identitatis ab Nobuya Hayasaka

Opus Q Shinshu Apple Pie Laboratory Notam Identitatis a designatore Nobuya Hayasaka est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2022

Q Shinshu Apple Pie Laboratory Notam Identitatis

a Nobuya Hayasaka

Cliens: Arica Design Inc

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

43,559

Victor Praemii Verificatus

Verifica Statum Praemii pro #127316

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Q Shinshu Apple Pie Laboratory Notam Identitatis

Haec incepta sunt ad Q, pomum pie proprietatis copia. Typographum copiae &#399 nominis, Q, pomo utens ut argumentum et symbolum pro copia creatum est. Omnia instrumenta notantia, inclusa exteriora, interiora, accensis, sellae, vestium, fasciculi, hoc simplici symbolo utentes designati sunt. Secundum rationem producti utendi materias prout sunt, instrumenta etiam simpliciter designantur, adhibitis coloribus et texturis materiarum, ut sunt chartae et ligni. Omnia consilia in linea cum copia ' visio aestimandi originalem gustum pomorum est.

Agnitio

De Praemium A' Design Award Argenteum

Q Shinshu Apple Pie Laboratory Notam Identitatis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Q Shinshu Apple Pie Laboratory Notam Identitatis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Q Shinshu Apple Pie Laboratory Notam Identitatis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Dimensiones et Involucrum: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Notulae: Branding, store design, pastry shop, apple pie store
Technologia Productionis: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Provocatio Designandi: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Investigatio: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inspiratio: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Duratio Operis: It opened in October 2019 in Ueda City, Japan.
Cursus Operationis: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Membra Turmae: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama