Blue Frog Talea Et Caupona ab SIG Design

Opus Blue Frog Talea Et Caupona a designatore SIG Design est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Interior.

FerrumInterior· 2022

Blue Frog Talea Et Caupona

a SIG Design

Cliens: Blue Frog

Victor praemii Praemium A' Design Award Ferreum in Categoria Interior

19,745

Victor Praemii Verificatus

Verifica Statum Praemii pro #127951

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Blue Frog Talea Et Caupona

Rana blue rhoncus cibum et cocktails praebet. Consilium postulatur ut lineamenta culturae Americanae modernae ostendant. Ut spatium apertum et liberum creare ad diversas condiciones sociales conveniant, tunc usores iucundam triclinii experientiam habere possunt. Unicum 100 ictus culturae ad clientes incitationem et provocationem affert. Ergo talea est centrum visuale ut totum spatium trepidationis transmittat. Variis materiis, multi- accumsan figurae et artis ornamentum adoptantur creare summus qualitas loci.

Agnitio

De Praemium A' Design Award Ferreum

Blue Frog Talea Et Caupona victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Blue Frog Talea Et Caupona creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Blue Frog Talea Et Caupona ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensiones et Involucrum: The project area is 404 sqm.
Notulae: restaurant, bar, Modern American, artworks
Technologia Productionis: Desktop research and on-site market research.
Provocatio Designandi: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Investigatio: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiratio: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Duratio Operis: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Cursus Operationis: /
Membra Turmae: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Agnitiones Imaginum: Image #1-#5 photographer: Nick Sing