Opus K-Chic Identitas Notae Mercatoriae a designatore Zi Huai Shen est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.
FerrumGraphica· 2022
K-Chic Identitas Notae Mercatoriae
Cliens: Central Kitchen
Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica
Victor Praemii Verificatus
Verifica Statum Praemii pro #130694Designum
De K-Chic Identitas Notae Mercatoriae
Liber Textus: K-Chic est identitas notae mercatoriae pro negotio galli fricti stilo Coreano, quod mercatum deliberationis cibi servit. Signum litteram K cum vestigio pedis galli gallinacei coniungit, ut notionem expeditionis significet. Litterae formae in stilo publicitatum Coreanarum antiquarum fundantur et sententiam clamatam in memoriam revocant. Graphica adiuvantia vexillis bellicis, mappis antiquis et gallis bellatoribus utuntur ad argumentum itineris bellatoris Coreani exprimendum. Colores divites varios sapores in titulis et involucris notant. Visio principalis gallum frictum intra mappam ponit, ut appetitum invitet.
Agnitio
De Praemium A' Design Award Ferreum
K-Chic Identitas Notae Mercatoriae victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur K-Chic Identitas Notae Mercatoriae creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. K-Chic Identitas Notae Mercatoriae ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
- Dimensiones et Involucrum
- Main image 3600px x 3600px. Optional images 1800px x 1800px
- Notulae
- Packaging Design, Brand Identity, Brand Design
- Technologia Productionis
- Tag, Wrap
- Provocatio Designandi
- The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
- Investigatio
- The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
- Inspiratio
- Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
- Duratio Operis
- The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
- Membra Turmae
- Zi Huai Shen
- Agnitiones Imaginum
- Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020
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