Treasured Brew of the Cave Involucrum Lagoenae Baijiu ab Tiger Pan

Opus Treasured Brew of the Cave Involucrum Lagoenae Baijiu a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Treasured Brew of the Cave Involucrum Lagoenae Baijiu

a Tiger Pan

Cliens: Jiugui Liquor Co., Ltd

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

27,057

Victor Praemii Verificatus

Verifica Statum Praemii pro #130922

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Treasured Brew of the Cave Involucrum Lagoenae Baijiu

Potio Pretiosa Speluncae est consilium involucri pro baijiu Sinensi. Forma classica lagoenae saccatae servatur, fune circa collum convoluto, dum materia a porcellana in vitrum mutatur. Superficies vitrea nitorem texturamque addit et lagoenam ab involucris fictilibus aliarum notarum distinguit. Mons in basi caelatur more antiquae picturae Sinensis ad conceptum custodiae in spelunca exprimendum, methodum diu a populo Miao adhibitam. Lagoena munda et perlucida manet, numero sex in ea impresso.

Agnitio

De Praemium A' Design Award Argenteum

Treasured Brew of the Cave Involucrum Lagoenae Baijiu victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Treasured Brew of the Cave Involucrum Lagoenae Baijiu opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Treasured Brew of the Cave Involucrum Lagoenae Baijiu creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensiones et Involucrum: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Notulae: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Technologia Productionis: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Provocatio Designandi: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Investigatio: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiratio: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Duratio Operis: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Cursus Operationis: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Membra Turmae: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Agnitiones Imaginum: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu