Opus Strong Tiger Munus Primarium: Involucrum Liquoris a designatore Tiger Pan est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.
AesInvolucrum· 2022
Strong Tiger Munus Primarium: Involucrum Liquoris
Cliens: Beijing Shunxin Agriculture Holding Co., Ltd.
Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum
Victor Praemii Verificatus
Verifica Statum Praemii pro #130958Designum
De Strong Tiger Munus Primarium: Involucrum Liquoris
Textus Libri: Tigris Fortis est involucri designatio editionis limitatae pro baijiu Sinensi. Haec designatio Annum Tigris in Zodiaco Sinensi signat. Caput tigris forma abstracta depictum est, inspiratum ex casside samuraiorum ex periodo Bellorum Civitatum in Iaponia. Lineae acutae et rectae corpus lagenae formant et naturam firmam atque inflexibilem exprimunt. Lagena ex vitro facta est, quod nitorem et texturam superficiei addit, productumque a lagenis fictilibus distinguit. Color clarus et dispositio informationis perspicua emptoribus adiuvant ut productum e longinquo cognoscant.
Agnitio
De Praemium A' Design Award Aeneum
Strong Tiger Munus Primarium: Involucrum Liquoris victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Strong Tiger Munus Primarium: Involucrum Liquoris rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Strong Tiger Munus Primarium: Involucrum Liquoris necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Post Designum
Fasciculus Nuntii
Merita, sodales gregis et singula technica a designatore praebita.
- Proprietates Singulares
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensiones et Involucrum
- Width 71.5mm x depth 92.5mm x height 393mm
- Notulae
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Technologia Productionis
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Provocatio Designandi
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Investigatio
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiratio
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Duratio Operis
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Cursus Operationis
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Membra Turmae
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - Agnitiones Imaginum
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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