Opus Amaro Vivendi Copia a designatore Leticia Nobell est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Interior.

ArgentumInterior· 2022

Amaro Vivendi Copia

a Leticia Nobell

Cliens: Amaro

Victor praemii Praemium A' Design Award Argenteum in Categoria Interior

11,786

Victor Praemii Verificatus

Verifica Statum Praemii pro #131705

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Amaro Vivendi Copia

Novus Amaro physicarum thesaurorum notam vivendi destinatum reflectit, feminas coniungens ad modum, consilium, technologiam, pulchritudinem et sanitatem in diversis categoriis intra fluidum propositum. Curvae lineae et femininae mulieris, simplicitas in rudibus materiis et integratio naturae hoc consilium inspiravit, ubi cliens acceptus et receptus in spatio hoc est, simul minimus ac dives, techna et fovere; moderna et calida, opposita in complementa convertens.

Agnitio

De Praemium A' Design Award Argenteum

Amaro Vivendi Copia victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Amaro Vivendi Copia opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Amaro Vivendi Copia creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensiones et Involucrum: Total floor area is 1300 square meters
Notulae: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Technologia Productionis: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Provocatio Designandi: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Investigatio: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiratio: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Duratio Operis: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Cursus Operationis: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Membra Turmae: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Agnitiones Imaginum: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso