Kagoshima Shinsen Cha Munus Involucri Potionis Theae Viridis ab Shoichiro Takei and Eriko Kunikata

Opus Kagoshima Shinsen Cha Munus Involucri Potionis Theae Viridis a designatore Shoichiro Takei and Eriko Kunikata est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2022

Kagoshima Shinsen Cha Munus Involucri Potionis Theae Viridis

a Shoichiro Takei and Eriko Kunikata

Cliens: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

13,035

Victor Praemii Verificatus

Verifica Statum Praemii pro #133397

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Kagoshima Shinsen Cha Munus Involucri Potionis Theae Viridis

Kagoshima Shinsen Cha est involucrum lagoenae theae viridis in Kagoshima, Iaponia, factae. Titulus colore albo pro fundamento utitur, ut color viridis theae clare appareat. Duae simplices formae foliorum theae et colores traditionales Iaponici in titulo collocantur. Signum litteram initialem fabricatoris, montem igneum Sakurajima, et litteras T, E, A intra unum characterem Kanji coniungit. Hiragana in nomine producti adhibetur ut spiritus Iaponicus exprimatur. Eadem designatio in capsis mittendis, vexillis, tabellis et foliis publicis applicatur.

Agnitio

De Praemium A' Design Award Ferreum

Kagoshima Shinsen Cha Munus Involucri Potionis Theae Viridis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Kagoshima Shinsen Cha Munus Involucri Potionis Theae Viridis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Kagoshima Shinsen Cha Munus Involucri Potionis Theae Viridis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Dimensiones et Involucrum: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Notulae: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Technologia Productionis: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Provocatio Designandi: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Investigatio: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Inspiratio: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Duratio Operis: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Cursus Operationis: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Patentes: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Membra Turmae: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Agnitiones Imaginum: Hiroki Ogusu (Photo)