Shengming Shijia Arcula Donaria Theae ab Hangzhou Xianlin Tea Co., Ltd.

Opus Shengming Shijia Arcula Donaria Theae a designatore Hangzhou Xianlin Tea Co., Ltd. est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Designatio Involucri.

ArgentumInvolucrum· 2022

Shengming Shijia Arcula Donaria Theae

a Hangzhou Xianlin Tea Co., Ltd.

Cliens: Hangzhou Xianlin Tea Co., Ltd.

Victor praemii Praemium A' Design Award Argenteum in Categoria Involucrum

26,859

Victor Praemii Verificatus

Verifica Statum Praemii pro #133573

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Shengming Shijia Arcula Donaria Theae

Shengming Shijia arcula donaria theae est quae prospectus locales cum cultura theae coniunctos exhibet. Arcula exterior prospectum notum, "Tres Lacus Lunam Reddentes" appellatum, ex charta cum artibus imprimendi et signandi confectam repraesentat. Color praecipuus caeruleus atramentaceus est, qui noctem in memoriam revocat. Duae partes cavatae in arcula exteriore inter se coniunguntur ut lunam plenam efficiant priusquam involucrum aperiatur. Arcula exterior ex duabus partibus extrahitur, imagines lunae rotundae ordinate dispositas in arcula interiore patefaciens. Consilium prospectum localem celebrem cum tranquillo animo theae degustandae coniungit.

Agnitio

De Praemium A' Design Award Argenteum

Shengming Shijia Arcula Donaria Theae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Shengming Shijia Arcula Donaria Theae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Shengming Shijia Arcula Donaria Theae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Technologia Productionis: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Provocatio Designandi: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Investigatio: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiratio: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Duratio Operis: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Cursus Operationis: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

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Patrocinatum