Small Satine Involucrum Lactis Puerilis ab Blackandgold Shanghai

Opus Small Satine Involucrum Lactis Puerilis a designatore Blackandgold Shanghai est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2022

Small Satine Involucrum Lactis Puerilis

a Blackandgold Shanghai

Cliens: Yili Group

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

11,714

Victor Praemii Verificatus

Verifica Statum Praemii pro #134149

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Small Satine Involucrum Lactis Puerilis

Parva Satine est involucrum producti lactis biologici pueris facti. Consilium notam lactis Satine extendit et logotypum eius necnon colores albos et virides servat. Persona nomine Parva Satine in tabula anteriore apparet, in gramine iuxta vitulum quiescens. Tabula posterior latam speciem villae lactariae monstrat, stilo levi et simplici picta. Nomen producti in charactere pueris apto scriptum est, et notitia nutrimenti parentibus clare praebetur. Involucrum interius ex charta cartonata factum est.

Agnitio

De Praemium A' Design Award Aeneum

Small Satine Involucrum Lactis Puerilis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Small Satine Involucrum Lactis Puerilis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Small Satine Involucrum Lactis Puerilis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
Dimensiones et Involucrum: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Notulae: Packaging, milk, kid, China, organic
Technologia Productionis: Inner pack: Tetra Pack
Box: paper
Provocatio Designandi: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Investigatio: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Inspiratio: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Duratio Operis: The project started in Feb, 2021 and the product is launched in June, 2021.
Cursus Operationis: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patentes: All photos credits to blackandgold Shanghai, 2022.
Membra Turmae: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG