Dona Vitamina Munus Primarium: Identitas Notae ab Ruis Vargas

Opus Dona Vitamina Munus Primarium: Identitas Notae a designatore Ruis Vargas est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2022

Dona Vitamina Munus Primarium: Identitas Notae

a Ruis Vargas

Cliens: Laika

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

41,012

Victor Praemii Verificatus

Verifica Statum Praemii pro #134862

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Dona Vitamina Munus Primarium: Identitas Notae

Dona Vitamina est inceptum identitatis notae, notae iam existenti sucorum creatum. Sigla monstrant matronam Victorianam strabam sucum sorbentem, imaginem iocosam feminae quae sui iuris est. Ad hanc notionem amplificandam, series imaginum feminarum diversarum gentium stilo tabulae excisae depicta est et cum sententiis brevibus atque facetis coniuncta. Imagines apparent in indicibus, involucris, saccis, chartis epistolaribus, adhaesivis magnaque pariete manu facta. Pleraque impressa opere offset coloribus CMYK producta sunt, sacci autem serica cribratione impressi sunt.

Agnitio

De Praemium A' Design Award Argenteum

Dona Vitamina Munus Primarium: Identitas Notae victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Dona Vitamina Munus Primarium: Identitas Notae opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Dona Vitamina Munus Primarium: Identitas Notae creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimensiones et Involucrum: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Notulae: Branding, Logotype, Package, label, illustration
Technologia Productionis: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Provocatio Designandi: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Investigatio: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiratio: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Duratio Operis: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Cursus Operationis: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patentes: Laika
Membra Turmae: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Agnitiones Imaginum: Photo by: Madelaine Seagram and Laika