DamoWang Taurine Energy Drink Munus Primarium: Involucrum Potionis Energeticae ab Chi Forest

Opus DamoWang Taurine Energy Drink Munus Primarium: Involucrum Potionis Energeticae a designatore Chi Forest est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Designatio Involucri.

AesInvolucrum· 2022

DamoWang Taurine Energy Drink Munus Primarium: Involucrum Potionis Energeticae

a Chi Forest

Cliens: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Involucrum

15,898

Victor Praemii Verificatus

Verifica Statum Praemii pro #135611

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De DamoWang Taurine Energy Drink Munus Primarium: Involucrum Potionis Energeticae

Textus Libri: DamoWang Potio Energetica Taurini est potio functionalis in latta ferrea ducentorum quinquaginta millilitrorum praesentata. Latta 65,6 in 91,8 millimetra metitur et impressione nitida perlucida in metallo confecta est. Opus artis figuram monstrat a Chiyou inspiratam, bellatore mythologiae Sinensis, una cum gestu pollicis erecti qui robur et fiduciam significat. Potio ginseng et lycium Sinense continet, herbas traditionales ad vim vitalem restituendam adhibitas. Latta metallica familiaris facile tenetur et celeriter frigescit.

Agnitio

De Praemium A' Design Award Aeneum

DamoWang Taurine Energy Drink Munus Primarium: Involucrum Potionis Energeticae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur DamoWang Taurine Energy Drink Munus Primarium: Involucrum Potionis Energeticae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. DamoWang Taurine Energy Drink Munus Primarium: Involucrum Potionis Energeticae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensiones et Involucrum: 65.6mm x 91.8mm
Notulae: Branding, Packaging, Chinese National Tide
Technologia Productionis: High gloss iron transparent printing can on iron cans.
Provocatio Designandi: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Investigatio: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiratio: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Duratio Operis: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Cursus Operationis: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Membra Turmae: Yushu Zhang, Yiqun Tang
Agnitiones Imaginum: Yushu Zhang, Yiqun Tang