Environment Day Fenestra Ostentationis ab Gravity Design and Arcelik

Opus Environment Day Fenestra Ostentationis a designatore Gravity Design and Arcelik est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Ferreum in Categoria Certaminis Productum Sustinibile.

FerrumProductum Sustinibile· 2022

Environment Day Fenestra Ostentationis

a Gravity Design and Arcelik

Cliens: Arçelik

Victor praemii Praemium A' Design Award Ferreum in Categoria Productum Sustinibile

17,845

Victor Praemii Verificatus

Verifica Statum Praemii pro #135652

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Environment Day Fenestra Ostentationis

Dies Ambitus est fenestra ostentationis mercaturae, in taberna Istanbuli constituta, creata. Ostentatio murum aridae terrae manu factum exhibet, qui praetereuntium attentionem allicit. Consilium ex siccitate et amissione opum naturalium in Terra ortum est. Ager viridis designatus est qui per terram aridam penetraret, ostendens renovationem adhuc possibilem esse. Terra arida ex argilla in tabulis MDF applicata formata est, et per hebdomadam sole siccata ut superficies rimosa crearetur. Areae virides ex musco factae sunt, et litterae ex ligno excisae. Circiter nonaginta octo centesimae ostentationis ex materiis sustinibilibus et organicis factae sunt.

Agnitio

De Praemium A' Design Award Ferreum

Environment Day Fenestra Ostentationis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Environment Day Fenestra Ostentationis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Environment Day Fenestra Ostentationis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensiones et Involucrum: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Notulae: Sustainability, Window Display, Showcase, Green, Clay, Drought
Technologia Productionis: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Provocatio Designandi: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiratio: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Duratio Operis: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Cursus Operationis: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Membra Turmae: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Agnitiones Imaginum: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.