Seen Munus Primarium: Identitas Corporativa ab Nima Emamverdi

Opus Seen Munus Primarium: Identitas Corporativa a designatore Nima Emamverdi est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2026

Seen Munus Primarium: Identitas Corporativa

a Nima Emamverdi

Cliens: Seen

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

5,374

Victor Praemii Verificatus

Verifica Statum Praemii pro #137422

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Seen Munus Primarium: Identitas Corporativa

Ratio insignis litteram minusculam serifatam e adhibet tamquam praecipuum elementum geometricum ad formam ocularium repraesentandam. Characteribus in speculo reflexis, ratio aequilibrium symmetricum creat quod structuram armaturae imitatur. Elementa serifata moderna in pontes utiles transformantur, motiva circularia coniungentia quae et oculum et lentem significant. Hoc systema visuale minimalisticum spatia inter elementa accommodabilia permittit, altam legibilitatem et aptabilitatem per varias magnitudines confirmans, a parvis inscriptionibus in productis ad ostensiones amplae formae.

Agnitio

De Praemium A' Design Award Ferreum

Seen Munus Primarium: Identitas Corporativa victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Seen Munus Primarium: Identitas Corporativa creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Seen Munus Primarium: Identitas Corporativa ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensiones et Involucrum: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Notulae: logo design, visual identity, logotype, corporate identity
Technologia Productionis: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Provocatio Designandi: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Investigatio: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspiratio: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Duratio Operis: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Cursus Operationis: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Membra Turmae: Nima Emamverdi