Hocan Healthy Identitas Corporatoria ab Guangzhou Cheung Ying Design Co. Ltd.

Opus Hocan Healthy Identitas Corporatoria a designatore Guangzhou Cheung Ying Design Co. Ltd. est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2022

Hocan Healthy Identitas Corporatoria

a Guangzhou Cheung Ying Design Co. Ltd.

Cliens: Guangzhou Cheung Ying Design Co., Ltd.

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

12,489

Victor Praemii Verificatus

Verifica Statum Praemii pro #137537

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Hocan Healthy Identitas Corporatoria

Hocan Healthy est identitas corporatoria creata pro nota mercatoria technologiarum sanitatis hydrogenii et oxygenii. Logotypum moleculam hydrogenii ad simplicem circulum redigit. Formae positivae et negativae mutationem inter aquam et hydrogenium ostendunt, atque campum notae mercatoriae exprimunt. Color technologicus caeruleus tamquam color principalis adhibetur, cum tribus dimensionibus formationis coniunctus. Logotypum inter formas duarum et trium dimensionum per varias materias et processus movere potest, dum agnoscibile manet. Systema visuale in forma vectoriali aedificatur pro mediis typographicis et digitalibus.

Agnitio

De Praemium A' Design Award Aeneum

Hocan Healthy Identitas Corporatoria victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Hocan Healthy Identitas Corporatoria rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Hocan Healthy Identitas Corporatoria necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Dimensiones et Involucrum: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Notulae: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Technologia Productionis: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Provocatio Designandi: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Investigatio: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Inspiratio: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Duratio Operis: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Cursus Operationis: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Membra Turmae: Creative Director: Zhiji Dong
Designer: Lu Gu