Bank of England Identitas Visualis ab Matteo Ruisi and Peter McCabe

Opus Bank of England Identitas Visualis a designatore Matteo Ruisi and Peter McCabe est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Argenteum in Categoria Certaminis Graphica.

ArgentumGraphica· 2022

Bank of England Identitas Visualis

a Matteo Ruisi and Peter McCabe

Cliens: Bank of England

Victor praemii Praemium A' Design Award Argenteum in Categoria Graphica

39,547

Victor Praemii Verificatus

Verifica Statum Praemii pro #138983

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Bank of England Identitas Visualis

Designatio pro banca centrali significat aequilibrium invenire inter informationes technicas et delicatas, productiones coetuum, communicationes publicas participativas, et ordinem regularum. Hoc non facile consequitur et dynamicis internis delicatis nititur. Identitas nova cum hominibus qui ea utentur evoluta est, omnes communicationum aspectus aequilibrans. Ad publicum latius attingendum spectat, accessu accessibili, pertinenti, structurato distinctivoque. Haec principia fundamentalia ut directio designationis pro omnibus elementis visualibus adhibita sunt.

Agnitio

De Praemium A' Design Award Argenteum

Bank of England Identitas Visualis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Bank of England Identitas Visualis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Bank of England Identitas Visualis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensiones et Involucrum: Not applicable
Notulae: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Technologia Productionis: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Provocatio Designandi: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Investigatio: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiratio: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Duratio Operis: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Cursus Operationis: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Membra Turmae: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Agnitiones Imaginum: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.