Opus Naturally Fluid Nota Fluens a designatore Centrick est victor maxime honoratus praemii praestigiosissimi 2022 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2022

Naturally Fluid Nota Fluens

a Centrick

Cliens: Centrick Marketing Solutions LLP

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

10,995

Victor Praemii Verificatus

Verifica Statum Praemii pro #139075

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Naturally Fluid Nota Fluens

Nota Fluens est nota mercatoria (brand identity) ad certamen cinematographicum internationale de natura creata. Haec nota lingua formarum fluida utitur, quae themata certaminis simul praesentare vel singula themata seorsum illustrare potest. Omne elementum manu depictum et aquosis coloribus (watercolours) pictum est, deinde digitaliter formatum et coniunctum, ut collectionem quandam (collage) naturae referret. Litterarum forma geometrica sine seriphis (sans-serif) picturas rudes comitatur. Signa notae et verba nominalia ad cognitionem sustinendam adhibentur. Systema primum digitaliter concepta est, ut in machinis mobilibus et in retibus socialibus recte appareret.

Agnitio

De Praemium A' Design Award Aeneum

Naturally Fluid Nota Fluens victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Naturally Fluid Nota Fluens rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Naturally Fluid Nota Fluens necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Dimensiones et Involucrum: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Notulae: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Technologia Productionis: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Provocatio Designandi: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Investigatio: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Inspiratio: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Duratio Operis: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Cursus Operationis: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Membra Turmae: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima