Sky Blue Munus Vinarii Spirituosi Involucrum ab Jingzhang Xiao and Dongyan Ruan

Opus Sky Blue Munus Vinarii Spirituosi Involucrum a designatore Jingzhang Xiao and Dongyan Ruan est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Designatio Involucri.

FerrumInvolucrum· 2023

Sky Blue Munus Vinarii Spirituosi Involucrum

a Jingzhang Xiao and Dongyan Ruan

Cliens: Jiangsu Yanghe Distillery Co., Ltd

Victor praemii Praemium A' Design Award Ferreum in Categoria Involucrum

17,174

Victor Praemii Verificatus

Verifica Statum Praemii pro #142367

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Sky Blue Munus Vinarii Spirituosi Involucrum

Sky Blue est involucri consilium pro liquore Sinensi. Lagoena formam habet levem ac fluentem, quae in spira Fibonacci nititur, proportiones aequatas praebens et lagoenam facilem ad tenendum atque aperiendum reddens. Operculum ad speciem oculi formatum est, quod signum producti adhibetur. Processus vitrificationis ambientui amicus vitro superficiem delicatam ac levem tribuit, damnumque ambientui minuit. Color caeruleus auroram borealem revocat. Arca structura "quinque in uno" utitur, quae munitionem contra falsificationem roborat.

Agnitio

De Praemium A' Design Award Ferreum

Sky Blue Munus Vinarii Spirituosi Involucrum victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Sky Blue Munus Vinarii Spirituosi Involucrum creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Sky Blue Munus Vinarii Spirituosi Involucrum ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Dimensiones et Involucrum: 145mm x 108mm x 320mm
Notulae: crafts, Baijiu, spirit, packaging, art
Technologia Productionis: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Provocatio Designandi: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Investigatio: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Inspiratio: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Duratio Operis: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Cursus Operationis: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Membra Turmae: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin