Opus Pakka Coffee Shop Notio Firmae Propriae a designatore Sersen Shenzhen Brand Consulting est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2023

Pakka Coffee Shop Notio Firmae Propriae

a Sersen Shenzhen Brand Consulting

Cliens: Pakka Coffee Shop

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #142456

Vide apud A' Design Award Communicatum Insigne Praemii

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Designum

De Pakka Coffee Shop Notio Firmae Propriae

Pakka Coffee Shop est notio firmae propriae creata pro popina cafeae in urbe Shantou, in Sinis sita. Formatio litteras manu scriptas cum colorum ratione contraria caerulei et aurantiaci coniungit. Litterae solutae et informales ex graffiti et arte viaria inspirationem trahunt, dum color coniunctus stilum Americanum antiquiorem redolet. Systema visuale simplex imaginem firmae unitam et facile cognoscibilem per varia media servat. Haec notio proprietatis cultum cafeae cum vita cotidiana coniungere studet, atque iuvenes clientes arte vestiaria viaria delectatos allicere intendit.

Agnitio

De Praemium A' Design Award Aeneum

Pakka Coffee Shop Notio Firmae Propriae victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pakka Coffee Shop Notio Firmae Propriae rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pakka Coffee Shop Notio Firmae Propriae necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Notulae: LOGO, Brand Image, Coffee culture, Street culture, American style
Provocatio Designandi: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Investigatio: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiratio: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Duratio Operis: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Cursus Operationis: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

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