Tathra Eco Camp Notam Identitatis ab Amanda Dempster

Opus Tathra Eco Camp Notam Identitatis a designatore Amanda Dempster est victor maxime honoratus praemii praestigiosissimi 2023 Praemium A' Design Award Ferreum in Categoria Certaminis Graphica.

FerrumGraphica· 2023

Tathra Eco Camp Notam Identitatis

a Amanda Dempster

Cliens: Amanda Dempster

Victor praemii Praemium A' Design Award Ferreum in Categoria Graphica

10,399

Victor Praemii Verificatus

Verifica Statum Praemii pro #142725

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Tathra Eco Camp Notam Identitatis

Postquam in Australiae frutices vastante destructo, Tathra Eco Castra identitate symbolica opus est, quae fabulam de renovatione, historia et immersione naturali narravit. Domini quaesiverunt notam synthesis quae herois terras unicam narrat, dum etiam eius significationem culturalem honorant et obligationem oeco-voluptuariam. Inde notae styli et repraesentationes reflectuntur castrorum ' appellatio naturalis et tributa redditae terrae renovatae cum annulis arbore iconicis et schematismi singularis incrementi, historiae et renovationis destinationis.

Agnitio

De Praemium A' Design Award Ferreum

Tathra Eco Camp Notam Identitatis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Tathra Eco Camp Notam Identitatis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Tathra Eco Camp Notam Identitatis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Dimensiones et Involucrum: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Notulae: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Technologia Productionis: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Provocatio Designandi: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Investigatio: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Inspiratio: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Duratio Operis: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Cursus Operationis: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Patentes: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Membra Turmae: Amanda Dempster
Agnitiones Imaginum: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)